STAMP: Nudging Commuter Behaviour aims to leverage behavioural science to encourage metro adoption. Expected outcomes from this challenge include increased public transport adoption among employees in Electronic City, reduced congestion and carbon emissions, and the development of a comprehensive report capturing the impact of various nudges.

Accordingly, the Innovation Challenge invites solutions that encourage commuters to use the metro through digital gamification, incentives, leaderboards or other behavioural nudges.

The STAMP Innovation Challenge is led and funded by Toyota Mobility Foundation, in partnership with WRI India.

The STAMP Innovation Challenge is open to:

• Innovators
• Startups
• Tech enterprises
• Educational institutions
• ELCIA Member Companies

Each winning solution must be deployed by one of the member companies of ELCIA, so the Challenge encourages collaborations between innovators and ELCIA member companies. Innovators can participate independently, but their proposed solutions must be viable for deployment by the member companies.

No, your solution does not need to be patented. 

Yes, the enterprise must be registered in India.

Applicants can enter as a consortium. Within a consortium, one organization must be designated as the lead entrant. The lead entrant must be a registered entity in India, responsible for contracting and receiving funds.

As is the case with individual applicants, consortiums are also required to collaborate with a member ELCIA company to deploy their solution.

Yes, you can submit more than one entry to the Challenge.

• Application Deadline: May 2, 2025 (11:59 PM IST) 
• First round of selection: May 9, 2025 
• Interim jury (if needed): May 15, 2025 
• Bootcamp for selected applicants: May 22, 2025 
• Final jury: June 3, 2025 
• Beta launch: July 3, 2025 
• Pilot launch: August 4, 2025 

Submit your application via the online entry form before the deadline on May 2, 2025.

You can find the online entry form here.

Applications will be evaluated based on: 

• Relevance to the problem statement
• Scalability of the solution
• Applicant’s prior work in their domain
• Team strength

Selected solutions will be deployed for a 9-month pilot in Electronics City to assess impact on commuter behaviour.  

STAMP Innovation Challenge is funded by Toyota Mobility Foundation. 

The prize money will be equally divided between the winners from the total implementation grant of USD 100,000. This funding is to be used to further develop and pilot the selected solutions in Electronic City, Bengaluru. 

All entries must be submitted in English. The Innovation Challenge will also be conducted in English.

The Toyota Mobility Foundation (TMF) was established in August 2014 by the Toyota Motor Corporation (Toyota) to support the development of a more mobile society in which everyone can move freely.  

The Foundation underscores Toyota’s ongoing commitment to continuous improvement and respect for people. It utilizes Toyota’s expertise and technologies to support strong mobility systems while eliminating disparities in mobility. TMF works in partnership with universities, governments, non-profits, research institutions and other organizations, creating programs that are aligned with the UN Sustainable Development Goals (SDGs) to address mobility issues around the world.  

In the past, TMF has led a range of Innovation Challenges, including the global Mobility Unlimited Challenge, CATCH in Malaysia and InoveMob Challenge in Brazil. You can find out more about TMF and how it is governed at toyotamobilityfoundation.org  

WRI India, an independent charity legally registered as the India Resources Trust, provides objective information and practical proposals to foster environmentally sound and socially equitable development. WRI India’s work focuses on building sustainable and liveable cities and working towards a low carbon economy. Through research, analysis, and recommendations, WRI India puts ideas into action to build transformative solutions to protect the earth, promote livelihoods, and enhance human well-being.

WRI India is inspired by and associated with World Resources Institute (WRI), a global research organisation with more than 1,000 experts and other staff around the world. World Resources Institute began in Washington, DC, in 1982 to provide cutting edge analysis to address global environment and development challenges. WRI spans more than 60 countries, with offices in Brazil, China, Europe, Mexico, India, Indonesia, and the United States. In all of these locations, WRI works with government, business, and civil society to drive ambitious action based on high-quality data and objective analysis. Visit them at https://wri-india.org/

If you have additional questions, feel free to reach out to us at:

sairatna.chaitanya@wri.org

archana.balachandran@wri.org