STAMP: Nudging Commuter Behaviour

STAMP: Nudging Commuter Behaviour

We are looking for innovators to leverage behavioural science and build technology-based solutions to help employees in Electronics City shift from personal vehicles to public transport.

 

 

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With the upcoming launch of Namma Metro's Yellow Line, Electronic City — one of Bengaluru's major employment hubs — will soon experience enhanced connectivity. The Yellow Line will bring over one lakh jobs closer to the metro network, providing a sustainable and efficient alternative to personal vehicles. However, last-mile connectivity and behavioural barriers continue to hinder metro adoption, particularly among high-income commuters. 

Station Access and Mobility Program (STAMP): Nudging Commuter Behaviour, aims to apply behavioral science and tech-driven solutions to make public transport the preferred choice for urban commuters along the Yellow Line.

STAMP Innovation

ABOUT THE STAMP INNOVATION CHALLENGE

We are calling on innovators to:

Create innovative technology-based solutions that incorporate behavioral nudges to address these barriers.

 

Possible interventions include:

  1. Incentive-Based Programs: Discounts, rewards, or recognition for employees who choose public transport.
  2. Social Norm Campaigns: Showcasing success stories and leveraging peer influence to encourage behavior change.
  3. Gamification: Introducing challenges, competitions, or tracking systems to reward frequent public transport users.

 

Expected Outcomes of the Challenge

  • Promotion of Sustainable Mobility: Encourage the adoption of environmentally friendly modes of transport by providing incentives and raising awareness about sustainable travel options in Bengaluru.
  • Reduction in Traffic Congestion: Encourage shared mobility and off-peak travel through targeted prompts and interventions aimed at easing road congestion.
  • Enhanced Access to Public Transport: Improve the availability and accessibility of transit information to reduce barriers and facilitate greater use of public transportation services.

 

STAMP finalists will receive support in the following three areas:

  • Financial Support: Selected teams will receive funding from a total implementation grant of USD 100,000 to further develop and pilot their solutions.
  • Networking: Direct engagement with city leaders, mobility experts, innovators and end-users.
  • Capacity Building: Selected teams will receive technical and financial support to scale their solutions.

 

STAMP_TIMELINE

 

 

STAMP Nudging Commuter Behaviour

WHY DOES THE STAMP: NUDGING COMMUTER BEHAVIOUR INITIATIVE MATTER?

Electronics City is home to a diverse workforce, including employees of multinational corporations, startups, and IT firms. Despite the convenience of a new metro corridor, high-income professionals may still be reluctant to embrace public transport.

 

Research from previous STAMP cohorts highlights that behavioural barriers—such as convenience, social norms, and lack of information—often deter high-income users from preferring public transport.

The STAMP: Nudging Commuter Behaviour Initiative will leverage behavioral science and technology-based interventions to influence commuter choices. Through strategies like social norm campaigns, incentive-based programs, and gamification, this initiative aims to make public transport more attractive to commuters.

The upcoming Yellow Line expansion in Bengaluru’s Electronics City presents a timely opportunity to initiate this Innovation Challenge. With new metro and BMTC feeder bus services, targeted behavioral interventions can significantly boost ridership and contribute to the city’s broader sustainable mobility goals.STAMP: Nudging Commuter Behaviour will drive this transformation, ensuring that public transport becomes the preferred mode of travel for urban commuters.

 

Who Can Apply - STAMP Challenge

WHO CAN APPLY?

The challenge is open to a wide range of innovators, including:

  • Independent startups (early-stage or growth-stage) working on mobility, transportation, or behavioral science solutions.
  • Consortiums of two or more independent enterprises where at least one participating entity is registered in India.
  • Member companies of ELCIA

 

Each winning solution must be deployed by a member company of ELCIA, and the Challenge encourages collaborations between innovators and ELCIA member companies.

Innovators can participate independently, but their proposed solutions must be viable for deployment by the member companies. A full list of ELCIA member companies can be viewed here.

How to Apply

Interested innovators can submit their proposals on this link.

STAMP_HTA

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Partners

  • Namma Metro logo
  • BMTC
  • ELCIA
  • Toyota Mobility Foundation
  • WRI India

FAQ

What is the STAMP: Nudging Commuter Behaviour’s Innovation Challenge?

STAMP: Nudging Commuter Behaviour aims to leverage behavioural science to encourage metro adoption. Expected outcomes from this challenge include increased public transport adoption among employees in Electronic City, reduced congestion and carbon emissions, and the development of a comprehensive report capturing the impact of various nudges.

Accordingly, the Innovation Challenge invites solutions that encourage commuters to use the metro through digital gamification, incentives, leaderboards or other behavioural nudges.

Who is organizing the Innovation Challenge?
The STAMP Innovation Challenge is led and funded by Toyota Mobility Foundation, in partnership with WRI India.
Who can apply?
The STAMP Innovation Challenge is open to:
  • Innovators
  • Startups
  • Tech enterprises
  • Educational institutions
  • ELCIA Member Companies
Each winning solution must be deployed by one of the member companies of ELCIA, so the Challenge encourages collaborations between innovators and ELCIA member companies. Innovators can participate independently, but their proposed solutions must be viable for deployment by the member companies.
Does the product have to be patented?
No, your solution does not need to be patented. 
Should the enterprise be registered in India?
Yes, the enterprise must be registered in India.
Can I enter as a consortium or with a co-entrant?

Applicants can enter as a consortium. Within a consortium, one organization must be designated as the lead entrant. The lead entrant must be a registered entity in India, responsible for contracting and receiving funds.

As is the case with individual applicants, consortiums are also required to collaborate with a member ELCIA company to deploy their solution.

Can I submit more than one entry?
Yes, you can submit more than one entry to the Challenge.
What is the timeline for the Challenge?
  • Application Deadline: May 2, 2025 (11:59 PM IST) 
  • First round of selection: May 9, 2025 
  • Interim jury (if needed): May 15, 2025 
  • Bootcamp for selected applicants: May 22, 2025 
  • Final jury: June 3, 2025 
  • Beta launch: July 3, 2025 
  • Pilot launch: August 4, 2025 
How can I enter the Challenge?

Submit your application via the online entry form before the deadline on May 2, 2025.

You can find the online entry form here.

What is the evaluation process?
Applications will be evaluated based on: 
  • Relevance to the problem statement
  • Scalability of the solution
  • Applicant’s prior work in their domain
  • Team strength
What happens if my solution is selected?
Selected solutions will be deployed for a 9-month pilot in Electronics City to assess impact on commuter behaviour.  
How is the Challenge funded?
STAMP Innovation Challenge is funded by Toyota Mobility Foundation. 
What grant funding is available and how can it be used?
The prize money will be equally divided between the winners from the total implementation grant of USD 100,000. This funding is to be used to further develop and pilot the selected solutions in Electronic City, Bengaluru. 
In what language should my entry be in, and what language will the Innovation Challenge be run in?
All entries must be submitted in English. The Innovation Challenge will also be conducted in English.
Who is the Toyota Mobility Foundation?

The Toyota Mobility Foundation (TMF) was established in August 2014 by the Toyota Motor Corporation (Toyota) to support the development of a more mobile society in which everyone can move freely.  

The Foundation underscores Toyota’s ongoing commitment to continuous improvement and respect for people. It utilizes Toyota’s expertise and technologies to support strong mobility systems while eliminating disparities in mobility. TMF works in partnership with universities, governments, non-profits, research institutions and other organizations, creating programs that are aligned with the UN Sustainable Development Goals (SDGs) to address mobility issues around the world.  

In the past, TMF has led a range of Innovation Challenges, including the global Mobility Unlimited Challenge, CATCH in Malaysia and InoveMob Challenge in Brazil. You can find out more about TMF and how it is governed at toyotamobilityfoundation.org  

Who is WRI India?

WRI India, an independent charity legally registered as the India Resources Trust, provides objective information and practical proposals to foster environmentally sound and socially equitable development. WRI India’s work focuses on building sustainable and liveable cities and working towards a low carbon economy. Through research, analysis, and recommendations, WRI India puts ideas into action to build transformative solutions to protect the earth, promote livelihoods, and enhance human well-being.

WRI India is inspired by and associated with World Resources Institute (WRI), a global research organisation with more than 1,000 experts and other staff around the world. World Resources Institute began in Washington, DC, in 1982 to provide cutting edge analysis to address global environment and development challenges. WRI spans more than 60 countries, with offices in Brazil, China, Europe, Mexico, India, Indonesia, and the United States. In all of these locations, WRI works with government, business, and civil society to drive ambitious action based on high-quality data and objective analysis. Visit them at https://wri-india.org/

If I have more questions, what should I do?
If you have additional questions, feel free to reach out to us at:

sairatna.chaitanya@wri.org

archana.balachandran@wri.org