In February 2009, the Bangalore Metropolitan Transport Corporation (BMTC) launched the Big10 bus service, a direction-based service operating on 10 radial routes (later expanded to 12) connecting the Central Business District of the Bangalore to its suburban areas. With steadily increasing passenger patronage, this service has been widely hailed as a successful innovation in urban bus transport provision in India. 
In order to assess the performance of the Big10 services, EMBARQ India, in collaboration with BMTC, conducted a data collection and analysis exercise on four Big10 routes. Performance data was collected through various means, including schedule and GPS data provided by BMTC, and several surveys conducted by EMBARQ India. This analysis shows the success of Big10 services.